As you can see it comes in a nice packaging with a world-compatible power adapter. It uses a Ingenic JZ4780 SoC with a dual core MIPS32 CPU running at 1.2GHz with a PowerVR SGX540 GPU. The board is fitted with 1GB of RAM, 8GB of NOR flash, HDMI output, USB 2.0 ports, Ethernet + Wi-Fi + BlueTooth, SD card slot, IR receiver, expansion headers and more. The schematics are available. The Linux kernel and the U-Boot bootloader sources are also available.
Powering this board with a USB keyboard, a USB mouse and a HDMI display, it boots off the internal flash on a Debian Wheezy up to the XFCE environment. Besides the kernel, the Wi-Fi + Bluetooth firmware, and very few configuration changes, it runs a vanilla Debian. Unfortunately I haven't found time to play more with it yet, but it looks already quite promising.
The board has not been formally announced yet, so I do not know when it will become available, nor the price, but if you are interested I'll bring it to DebConf14. Don't hesitate to ask me if you want to look at it or play with it.